Confidence Isn't Found, It's Built. I Know Because I Built Mine From Scratch.

The question I get asked the most is, “How do I actually build confidence?”

For me, building confidence wasn't a choice; it was a necessity. It was a matter of survival. I left school at a young age to escape a toxic life of mental and physical abuse. I was often without the bare essentials, navigating survival mode with a smile that was a defense mechanism to keep the world out. As a young mother with little formal education, I had a fire within that screamed, “There has to be more in life for me.”

I spent years secretly self-sabotaging, wondering why others succeeded while I stayed stuck, allowing the pain of my past to dictate my future. My greatest breakthrough came when I realised I was letting my painful history be my destiny. I didn't need to live under the expectations of others or let old pain stop me. I needed to choose my own lane.

Slowly, guided by a quiet discernment within, I worked tirelessly, broke free of people-pleasing, and found the right mentors. From the ashes, I began the journey of healing, recognising my worth, and letting my faith become my beacon of light. I realised that being broken gave me a heart for the broken-hearted. That journey, the fight to rise above adversity, conquer deep-seated fear, and step into the woman I truly am, taught me one powerful, non-negotiable truth: Pain is not your home.

My Accreditation is My Story

When people ask what my accreditation is, I reply: “The biggest accreditation is my story of survival.”

I am living proof that we are all called and created for a purpose and made unique. My unique skillset was forged by combining life-saving instinct with strategic professionalism:

• 15+ years of experience as a Talent Manager in one of the toughest industries.

• 10 years in Finance, giving me a strategic, no-nonsense approach to business and negotiation.

This background earned me the reputation of a manager who gets results but leads with a Mama's Heart, a blend of fierce accountability and deep compassion.

My coaching began organically, clients started asking me to help them pursue their dreams. After seven years of coaching, I realised the single biggest adversity holding people back was their lack of worth, confidence, and purpose. This became my true purpose.

My Mission: To Help You Step Into Your True Lane

I’m Aroha Ripley, a Business and Transformation Coach, Speaker, and the author of Sassy Lips, Fearless Queens, and Pain Is Not Your Home and founder of AR Personal Artist Management.

The pattern is clear, whether I’m coaching leaders, professionals, creatives, or individuals working to balance life and family: people stay in their pain and make it their permanent residence. My calling is to help you break that cycle. No more imposter syndrome. No more living under the excuses or the pain of the past.

I am here to give you the exact tools and resources I used and have taught my clients over the years, to help you rise above your adversity and step fully into the worth, confidence, and purpose you were truly created for.

Ready to Break the Cycle?

You were never meant to stay where pain left you.

Pain Is Not Your Home. It’s Time to Rise. Let's work together.